Why HIVE?
We Know Our Stuff
What Is a Paid Media Audit & Why Does It Matter?
A paid media audit is a deep dive into your digital advertising efforts across platforms like Google Ads, Facebook Ads, and LinkedIn Ads. It helps assess performance, optimize budget allocation, and improve ROI by analyzing campaign structure, targeting, ad creatives, and bidding strategies. By identifying inefficiencies and opportunities, a paid media audit ensures your ad spend is working as effectively as possible.
Key Questions to Consider:
- Are your campaigns structured for maximum efficiency and alignment with business goals?
- Is your audience targeting reaching the right people based on demographics, interests, and location?
- Which ad creatives (text, images, videos) are performing best, and how can they be improved?
- Are your bidding strategies and budget allocations optimized to maximize ROI?
- What areas of your paid media strategy need adjustment to improve overall performance?
