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Monday Marketing Tip_Using COntent to Sell_2

You know we love content and using content marketing strategy - it is the foundation of inbound marketing. But, do you think that also utilizing content in your sales process can lead to more effective sales conversations and more closed deals? 

In this "unprecedented time" (I'm really tired of this term, by the way) there is a lack of face-to-face sales opportunities. Trade shows are not happening, in person networking and sales meetings are not an option, so how can your sales team build relationships and create sales opportunities? Sales reps need to build a relationship digitally and the best way to do that is with content...and the marketing team may have already created the content you need. 

Content brings in contracts. 57% of people cited high-quality content as a top-driver of sales [Docurated’s State of Sales Productivity survey]. Effective sales content could include:

  • Video
  • Case Studies
  • Customer Testimonials
  • Referral Reviews
  • Infographics
  • Templates
  • Playbooks
  • Bots
  • One-Pagers
  • Your Website

John-Erik Pszenny, our HubSpot Principal Channel Consultant, shared in our recent HubSpot User Group how your sales team can use this content and when it is effective in the buyer's journey. Learn more by watching the video playback by clicking below. 

Using Content to Close Deals

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