Growth Driven Design is a newer philosophy in website design that turns the traditional web design process on its head and your website into a living, breathing, optimization machine.

Instead of letting a website sit stagnant after its launch, Growth Driven Design seeks to constantly learn from your website’s analytics. Ultimately, Growth Driven Design sets you and your business up to better understand the behaviors and goals of your website visitors and, in turn, provide an enhanced user experience for those visitors.

But let's take a step back – what exactly does Growth Driven Design look like? The process typically contains three major phases:

Strategy  

During the strategy phase, we develop an empathetic understanding of your user’s world and how the website can solve problems along their journey. We also search to understand how your users are using your current website and what is working and not working for their journey.

Launchpad 

The lauchpad is the foundation on which we build and optimize your website. During this phase, we utilize user experience (UX) best practices to quickly build a website that looks and performs better than what you have today, but is not a final product.

Continuous Improvement 

Once the launchpad site is live and collecting user data, we can then start identifying the high-impact actions we can take to grow your business together. Continuous improvement is a cyclical stage where we can make data-informed decisions about both design and content to better serve your business' users.

The result of these three stages is a dynamic website that is constantly being optimized to meet your user's needs. Growth Driven Design enables you to constantly learn from, and about, your users in order to create seamless user experiences.

Learn more about Growth Driven Design and how we can help you turn your website into an optimization tool, please your users, and increase your bottom line by clicking the orange button.

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