Google's page experience update is expected to finish rolling out by the end of March 2022. This update is similar to the mobile version they introduced earlier this year, where mobile-friendliness plays a more significant role in Search Engine Results Page (SERP) ranking.
It's important to know that the same three Core Web Vitals metrics: LCP, FID, and CLS are the same as on mobile. Here are the factors that matter:
- Largest Contentful Paint (LCP)
- Cumulative Layout Shifts (CLS)
- First Input Delay (FID)
- HTTPS Security
- Absence of intrusive interstitials
- Mobile-friendliness (doesn't matter for desktop)
Don't Expect Drastic Changes
Most websites ranking in the top search results already take user experience into consideration. It is a great tactic for any business looking to SEO optimize their site. This latest update by Google is proof your user experience does matter.
A piece to the puzzle of Google's algorithm is understanding the way visitors interact with your site. Websites with low bounce rates and high attention rates in both page views and time on page are definitely seeing the benefits associated to the user experience quality of their website.
So while the vast majority of successful websites won't be affected much by this update, if you aren't already on the user experience train, it is time to get on board.
Punch Your Growth-Driven Design Ticket
Growth-Driven Design (GDD) is a new philosophy in website design. It shares the goal of transforming your website into a living, breathing, optimization machine.
Website visitors want a functional user experience when they come to a site. They want to have custom experiences that highlight their needs and desires. GDD turns website design into an evolutionary development. By studying monthly website data, learning from it, and implementing changes or features GDD optimizes for a better website user experience.
Growth-Driven Design spreads your investment out over time with continuous website improvement. Benefit from fast website development focused on user experience, generating leads, and growth.