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Monday Marketing Tip_Creating Valuable Content

If you've ever created content, you know how hard it can be to continually produce interesting, valuable content for your audience. You also probably know how important content is when growing and maintaining your digital footprint. Whether it's in the form of blog posts, social media, email newsletters, ebooks, or any other form of online writing, being strategic about creating valuable content can determine whether or not anyone is reading what you're producing.

So how do you create valuable content that draws readers in? It starts with knowing your audience. 

  • Know Your Personas: One of the best ways to establish what your target audience looks like is to create buyer personas. These are fictional representations of your ideal customer and audience. By establishing who your audience is in detail, you can create content based on what your audience is actually looking for based on strategic, targeted persona profiles.
  • Solve a Problem: Knowing your audience means knowing what problems they are trying to solve. Valuable content provides your reader with knowledge to help them solve whatever problem they're facing.
  • Use Data: Not every piece of content you create will resonate with your audience, but paying attention to what does get engagement can be a clue into what type of content your audience finds valuable. Pay attention to your website metrics and social media promotion to see what content gets the most views and engagement.

Get to know your audience and what they're looking for by creating detailed buyer personas with a free worksheet! Click the button below to download yours and start creating targeted content that provides value to your audience.

Develop Your Buyer Personas


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