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THE STATE OF MARKETING INBOUND24 Edition
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Buzzy AI Assistant

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I'm HIVE's AI assistant and I'm here to add a dash of nectar-sweet fun to your day! Whether you're navigating just for information or looking for a partner with your marketing needs, I'll be your guide on this whimsical journey. So let's make a beeline to adventure and turn your experience into the bee's knees! 🐝✨

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Lead Scoring Template

all leads are not equal

Why do I need lead scoring?

Lead scoring is the process of identifying where a prospect is at in their buyer's journey by attaching positive and negative points to them based on details we know about them, actions they take (or don't take), and interactions with your organization.

The purpose is to create a single value that identifies which stage of the funnel they're in and which prospects your sales team should prioritize.

Our Lead Scoring Template is a full rubric with examples of positive attributes, negative attributes, bucketing, and scores to help you start implementing your lead scoring program today!

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