Do you know who is ready for a sales conversation?
all leads are not equal
Why do i need lead scoring?
Lead scoring is the process of identifying where a prospect is at in their buyer's journey by attaching positive and negative points to them based on details we know about them, actions they take (or don't take), and interactions with your organization.
The purpose is to create a single value that identifies which stage of the funnel they're in and which prospects your sales team should prioritize.
Our Lead Scoring Template is a full rubric with examples of positive attributes, negative attributes, bucketing, and scores to help you start implementing your lead scoring program today!