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Setting up your ads for success

Google Ads
Checklist

The step-by-step guide

Getting started with Google Ads

When getting started with Google Ads, it can feel a bit overwhelming — especially for a tactic that can easily get out of control and waste a lot of money.

Download this Google Ads Checklist to learn:

  • Basics and definitions
  • How to structure your account
  • Setting your budget
  • Keywords and negative keywords
  • Match types
  • Ad copy
  • Tracking and reporting